Welcome to DIFSO Financial Private Limited

As Chairman and Group CMD, I am pleased to introduce you to DIFSO Financial Private Limited, a Directorate Financial Services Organization. We are a regulatory body under the Reserve Bank of India and serve as a sourcing organization for the State Bank of India (SBI), specializing in retail loans, including housing loans and loans against property.

Since our inception on August 30, 2024, we have been committed to delivering exceptional non-financial support services tailored to enhance the banking experience for SBI customers.

Our mission is clear: to provide high-quality, innovative, and convenient services that empower our valued customers to achieve their financial goals.

“What sets us apart is our unwavering commitment to our customers. We put their needs at the forefront of everything we do, and our comprehensive suite of services reflects this dedication.

We offer a wide range of financial solutions, including sourcing, marketing, and promotion of Retail Loan Products such as Housing Loans and Loans Against Property (LAP) from State Bank of India (SBI).

Our strength lies in our robust ‘feet-on-the-street’ framework, combined with digital integration and enablers. Our skilled sales executives are strategically deployed to source retail loans and investment products in promising markets.

To enhance customer convenience, we’ve seamlessly integrated digital onboarding platforms, ensuring a streamlined and user-friendly experience for our valued customers.

Your satisfaction is our top priority.”

“At DIFSO & SBI, we’re committed to exceptional service. Enjoy doorstep document collection and dedicated relationship management from application to loan sanction. Our personalized approach ensures a seamless and convenient loan experience.

Our vision is to lead SBI’s nationwide sales and marketing efforts, leveraging all available channels.

Guided by our core values:

• Integrity: Honesty and transparency in all dealings
• Customer Focus: Your needs are our priority
• Innovation: Continuous improvement and creativity
• Teamwork: Achieving more together
• Excellence: Relentless pursuit of excellence in every endeavor

Your trust is our top priority.”

“As Chairman & Group CMD, I am honored to lead a team that shares my passion for delivering exceptional financial services. Together, we are committed to empowering individuals to achieve their financial aspirations.

At DIFSO Financial Private Limited, we prioritize convenience, customer-centricity, and excellence. Thank you for entrusting us with your financial needs. We are dedicated to serving you and being a trusted partner throughout your financial journey.